Doubling your conversion rate has the same effect as doubling your traffic — at a fraction of the cost. BrandPepper finds where visitors drop off and fixes it, test by test.
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who become leads or customers. BrandPepper runs it as a monthly cycle: analytics and heatmap research, a prioritized hypothesis list, A/B tests on pages and forms, and a report of the revenue each winning test adds.
Analytics, heatmaps, session recordings and form analytics show exactly where visitors hesitate and leave.
Findings become a scored backlog — highest revenue impact and lowest effort tested first.
Headlines, layouts, offers, forms and checkout steps A/B tested to statistical significance.
Winners go live for 100% of visitors; losers teach the next round. Gains stack month after month.
A/B testing needs roughly 1,000+ conversions-page visitors a month for reliable results. Below that, we use research-driven fixes (heatmaps, recordings, best-practice redesigns) instead of formal tests — the improvements still ship.
The pages closest to money: landing pages, service pages, forms and checkout. One fixed leak there is worth more than a hundred blog tweaks.
Directly. Higher conversion rates lower your cost per lead on paid ads and let every SEO visitor count for more — which is why we bundle CRO with both channels.
We deliver Conversion Rate Optimization to businesses across San Diego County. Choose your area and let’s get started: